Thursday, September 17, 2009

e-Business

This blog post today will be about one of my modules in college, titled e-Business. I find the module quite interesting. The content appeals to me and does not make me bored in any way, which is a good thing because some classes bore me to tears!!!

At the minute in this class we are learning about interesting things related to Google, like how to get to number one on the Organic Listings. Its very interesting because it is something i always wondered about!

Basically we have so far covered a general intro to e-Business, which included definitions of e-Business itself and some of the advantages it can bring to a company amony other things too. It was a nice, east topic so i have no complaints! It slowly took us into the whole world of e-Biz!
The definition we had was that e-Business is "the use of computer networks to improve organisational performance while increasing market share, improving customer service, and reducing costs".

We also have covered detailed theory on digital marketing which is a topic i like also. As i mentioned before, i love learning about how to get to the top in a search engine.

We have lab classes each week for one hour and we have so far done such things as creating a Google Analytics account (which means we can follow our fellow classmates and be very nosy!). We have had a look at Google Trends and also Google Adwords.... As you can see we focus on Google a lot. That alone is interesting! We have to do certain assigned blogs for this class too.


I look forward to the remaining weeks of this module (all 10 or so of them!)

Thursday, September 10, 2009

First week back at college


This week i began my fourth and final year in my course, which is a course in Marketing. I study in Dundalk IT in Ireland and i also live in Dundalk town itself. It was quite strange being back, at first, seeing as i done my previous year (my third year) in Germany. I only came back around six weeks ago, so i am still settling back in. It is just an odd feeling that i am back here and not in Germany. I got really used to studying in that country and i will need some time to adjust to things back in Dundalk IT. I will be settled back in very soon i am sure.. Also i am sure this year will be tough but i will welcome the challenges with open arms! :) I love my lecture so far. My favourite is e - Business which i am in now! We have to set up a blog for the lecture!